Designed to alert younger children to the techniques and motivations behind television commercials. Shows how close-up shots, camera angles, lighting and special effects can make products seem bigger and more exciting than they really are, and points out how the narration in commercials can be misleading. Also notes how important product information and disclaimers are often included very briefly and subtly at the end of a commercial. Suitable for upper primary and lower secondary levels.
Content notification
Our collection comprises over 40,000 moving image works, acquired and catalogued between the 1940s and early 2000s. As a result, some items may reflect outdated, offensive and possibly harmful views and opinions. ACMI is working to identify and redress such usages.
Learn more about our collection and our collection policy here. If you come across harmful content on our website that you would like to report, let us know.
How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
507774
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Marketing channels
Advertising, Film, Journalism, Mass Media & TV → Television
Advertising, Film, Journalism, Mass Media & TV → Television - Lighting
Advertising, Film, Journalism, Mass Media & TV → Television - Production and direction
Advertising, Film, Journalism, Mass Media & TV → Television - Psychological aspects
Advertising, Film, Journalism, Mass Media & TV → Television advertising
Advertising, Film, Journalism, Mass Media & TV → Television and children
Advertising, Film, Journalism, Mass Media & TV → Television viewers
Childrens Films → Children 12+
Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Access Print (Section 1)