The Lens

At the entrance to the new centrepiece exhibition, The Story of the Moving Image. If you are an ACMI Member, go to the information desk to collect your new member card which has your Lens embedded in it.

The Lens code is a random combination of letters and numbers.

If you have a Lens, you’ll find your code on the back, at the top and centre.

If you have a membership card, you’ll find your code on the back of your card, to the left underneath ‘Member Lens code’.

If you have either a digital or printed ticket, you’ll find your Lens code at the bottom of the ticket. It will appear at the end of the lens URL. It should look like lens.acmi.net.au/abcdef.

There is no limit to the number of things you can collect with your Lens, however there are more than 200 different touch points throughout the building.

Sorry, there is no prize for collecting them all.

The Lens is made of compressed cardboard and is fully recyclable once the NFC tag is removed. You can remove the NFC tag by pressing on the perforated edges at the top of the Lens. All dyes and inks used on the Lens are plant-based.

Yes, you can. You can also pick up a new one each time you visit – it's your choice. The Lens is recyclable but is also meant to be a keepsake.

Yes, if you have picked up a new Lens on your next visit you will be able to connect your visits and see everything you have collected across all your ACMI visits.

We recommend each adult visitor takes their own Lens. However, you can share a Lens in the exhibition if you wish. Once you go to our website your Lens will connect to a single email address and/or phone number. Once you have logged in, you can share your visit link with anyone so they can see what you collected.

If you lose your Lens prior to logging in, someone else can claim your Lens ID with their email address or phone number.

If you have lost your Lens after claiming your Lens, only those with access to your email address or phone number will be able to access your visit.

No personal data other than what you collected and what you made during your visit is accessible if your Lens is lost.

You can access your visit without an email address or phone number. However, if you created a Flipbook or Foley experience you need to provide an email address or phone number for security reasons. This media includes personally identifiable content and we want to make sure only you can access yours.

This can be any email address or phone number that you can receive messages at – including free, anonymous email services such as Maildrop.cc or similar. This email address will be stored in ACMI’s customer database but you will not be emailed or sent an sms unless you decide subscribe to our newsletter.

ACMI respects the privacy of individuals, please refer to our privacy policy for more information.

When you enter your email address or phone number, you will have 30 days before the link expires. You can cancel the link if you know that you have entered the wrong email address or phone number.

Members do not need to pick up a separate Lens and can simply use their member card.

The Lens sticker on your membership card is your Lens. Align the Lens icon on your membership card to the Lens icon on your favourite works to collect them. Use the unique code on the sticker to log into your visit.

The Lens was designed to be unique to ACMI. The Lens does just one thing and it doesn’t beep or send you unnecessary notifications. Keep your smartphone for taking photos and videos with your friends during your time with us, let us take notes for you.

Research has shown that engaging more of your senses during a museum visit helps you better remember it. We feel that the Lens is a part of helping you remember your time with us more effectively than an app.

The Lens never runs out of battery or disconnects from our wifi. It also doesn’t leak your information to other companies.

Please visit the Lens log in troubleshooting page if you are experiencing any issues.