Provides a fascinating look at the highly successful marketing of the Kentucky Fried Chicken product in Japan, noting the modifications to the standard American approach adopted to suit the Japanese business philosophy and life style. Suitable for upper secondary and tertiary levels.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
507428
Language
English
Subject categories
Anthropology, Ethnology, Exploration & Travel → Japan - Social life and customs
Anthropology, Ethnology, Exploration & Travel → National characteristics, Japanese
Documentary → Documentary films - United States
Educational & Instructional → Instructional
Food, Health, Lifestyle, Medicine, Psychology & Safety → Fast food restaurants
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Access Print (Section 1)