Notes the market research into consumer behaviour that is carried out by the Levi company prior to the launching of a special range of tailored clothes for men. Shows the breakdown of the market into five distinct groups which have different reasons for purchasing clothes - eg status, work, and comfort; how the target group for the new range of clothes is determined; and how consumer discussion groups with members of this target group elicit their responses to the proposed range. Suitable for upper secondary and tertiary levels.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
507427
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Consumer satisfaction
Crafts & Visual Arts → Clothing and dress
Crafts & Visual Arts → Jeans (Clothing)
Documentary → Documentary films - United States
Economics, Philosophy, Politics, Religion & Sociology → Clothing and dress
Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior
Educational & Instructional → Educational films
Food, Health, Lifestyle, Medicine, Psychology & Safety → Clothing and dress
Food, Health, Lifestyle, Medicine, Psychology & Safety → Jeans (Clothing)
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Access Print (Section 1)
16mm film; Limited Access Print (Section 2)