After the harvest

Australia, 1994

Film
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Episode number 13 of Series “Growing awareness: Factors in plant production”.
Overviews the marketing of horticultural products in both domestic and international markets with basic marketing principles being applied to specialised products from the commercial garden. Topics discussed: understanding the market, buyer behaviour, packaging, storage, the impact of chemical use, pricing, competition, market research and an analysis of the technological developments which ensure a product is delivered in a marketable condition.

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Collection

In ACMI's collection

Credits

producer

Robin Wischusen

production company

ABC-TV (Australia)

Victorian College of Agriculture and Horticulture

Duration

00:30:00:00

Production places
Australia
Production dates
1994

Appears in

Growing awareness: Factors in plant production

Group of items

Growing awareness: Factors in plant production

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Collection metadata

ACMI Identifier

306219

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Consumer satisfaction

Agriculture, Business, Commerce & Industry → Consumer satisfaction

Agriculture, Business, Commerce & Industry → Farm produce - Australia

Agriculture, Business, Commerce & Industry → Marketing

Climate, Environment, Natural Resources & Disasters → Plant products

Short films

Short films → Short films - Australia

Sound/audio

Sound

Colour

Colour

Holdings

VHS; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/84878--after-the-harvest/ |title=After the harvest |author=Australian Centre for the Moving Image |access-date=2 July 2024 |publisher=Australian Centre for the Moving Image}}