This seminar presentation with Lisa Ford looks at valuing customers, handling complaints and creating “partnership”. Some of what you’ll learn includes the crucial differences between service and exceptional service, the real price of losing a customer, and how to see your service through the customer’s eyes.This is a good overview of today’s customer service function. It show the rising importance of organisational strategy and the crucial role of the front-line customer service professional.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
305618
Language
English
Audience classification
G
Subject categories
Agriculture, Business, Commerce & Industry → Customer service
Education, Instruction, Teaching & Schools → Problem solving
Sound/audio
Sound
Colour
Colour
Holdings
VHS; Access Print (Section 1)