The supermarket offers convenience and a ready source of the food we need. But there are thousands of products on the supermarket shelves - how do we determine what to buy? Here consumer interviews are combined with an analysis of the products and merchandising techniques used in the market. Basic information is presented to assist the shopper.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
007760
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Consumer satisfaction
Agriculture, Business, Commerce & Industry → Consumer behavior
Agriculture, Business, Commerce & Industry → Consumer satisfaction
Agriculture, Business, Commerce & Industry → Consumers
Agriculture, Business, Commerce & Industry → Convenience foods
Agriculture, Business, Commerce & Industry → Food industry and trade
Agriculture, Business, Commerce & Industry → Marketing
Agriculture, Business, Commerce & Industry → Merchandising
Agriculture, Business, Commerce & Industry → Product management
Agriculture, Business, Commerce & Industry → Retail trade
Agriculture, Business, Commerce & Industry → Supermarkets
Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects
Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior
Education, Instruction, Teaching & Schools → Consumer education
Education, Instruction, Teaching & Schools → Shopping
Educational & Instructional → Educational films
Educational & Instructional → Instructional
Food, Health, Lifestyle, Medicine, Psychology & Safety → Consumers
Food, Health, Lifestyle, Medicine, Psychology & Safety → Convenience foods
Food, Health, Lifestyle, Medicine, Psychology & Safety → Nutrition
Food, Health, Lifestyle, Medicine, Psychology & Safety → Shopping
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Access Print (Section 1)
16mm film; Limited Access Print (Section 2)
16mm film; Preservation Print (Section 5)