Phillip Adams conceived and developed the “Life Be In It” advertising campaign aimed at encouraging the community to become more involved in physical activity and recreation. Includes examples of television commercials featuring characters such as Norm, the average all-round armchair sportsman.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
322070
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
Advertising, Film, Journalism, Mass Media & TV → Television
Advertising, Film, Journalism, Mass Media & TV → Television advertising
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Economics, Philosophy, Politics, Religion & Sociology → Australia - Social conditions
Economics, Philosophy, Politics, Religion & Sociology → Community education
Economics, Philosophy, Politics, Religion & Sociology → Leisure - Australia
Educational & Instructional → Instructional
Food, Health, Lifestyle, Medicine, Psychology & Safety → Community health
Food, Health, Lifestyle, Medicine, Psychology & Safety → Health education
Food, Health, Lifestyle, Medicine, Psychology & Safety → Physical fitness
Food, Health, Lifestyle, Medicine, Psychology & Safety → Public health - Australia
Food, Health, Lifestyle, Medicine, Psychology & Safety → Self-care - Health
Hobbies, Recreation & Sport → Leisure - Australia
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Access Print (Section 1)