Source: Some information on this page may have been sourced as part of the 2023 Wikimedia Australia Partnership Projects grant, with the purpose of improving and expanding the use of Wikidata on our website. Wikidata is a free and open knowledge base that can be read and edited by both humans and machines. Read more about this project here.
This film gives graphic illustration of the kind of conditioning that women undergo in society, in an attempt to examine and question the whole framework of the women’s role. Women from various age-groups are presented, all of them revealing in some degree their mental conditioning. Advertising media are viewed as instrumental in this process. The film raises important questions as to the depth of the problem and the possibilities of liberating women in the present social order.
Content notification
Our collection comprises over 40,000 moving image works, acquired and catalogued between the 1940s and early 2000s. As a result, some items may reflect outdated, offensive and possibly harmful views and opinions. ACMI is working to identify and redress such usages.
Learn more about our collection and our collection policy here. If you come across harmful content on our website that you would like to report, let us know.
How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
321089
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
Advertising, Film, Journalism, Mass Media & TV → Mass media
Advertising, Film, Journalism, Mass Media & TV → Mass media - Social aspects
Advertising, Film, Journalism, Mass Media & TV → Stereotype (Psychology) in mass media
Anthropology, Ethnology, Exploration & Travel → United States - Social life and customs
Documentary → Documentary films - United States
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects
Economics, Philosophy, Politics, Religion & Sociology → Feminism
Economics, Philosophy, Politics, Religion & Sociology → Mass media - Social aspects
Economics, Philosophy, Politics, Religion & Sociology → Social role
Economics, Philosophy, Politics, Religion & Sociology → Women
Economics, Philosophy, Politics, Religion & Sociology → Women's rights - United States
Family, Gender Identity, Relationships & Sexuality → Social role
Family, Gender Identity, Relationships & Sexuality → Women
Food, Health, Lifestyle, Medicine, Psychology & Safety → Women
Sound/audio
Sound
Colour
Black and White
Holdings
16mm film; Access Print (Section 1)