In an effort to rehabilitate his image after a disastrous week in politics – including shelving his signature religious discrimination bill and what some saw as a disingenuous apology on sexual assault in parliament – Prime Minister Scott Morrison hosted a lengthy interview with 60 Minutes Australia. Promos for the episode quickly circulated on social media, with users lambasting Scott Morrison’s attempt to project a demeanour of goofy familiarity and his peculiar choice of strumming a ukulele – an instrument most popular in Hawaii, where Morrison holidayed at the height of summer bushfires in 2019/20. As you can see below, the footage was remixed by social-media users, who superimposed the footage on different backgrounds, including raging bushfires, while others changed the song from Dragon’s “April Sun in Cuba” to Radiohead’s “Creep” and Denis Leary’s “Asshole”.
Curator Notes
Unlike Grace Tame and Brittany Higgins, who made powerful speeches at the National Press Club, Morrison’s social media reception didn’t go viral for the right reasons. Tame and Higgins understand the succinct nature of social media, and despite a career in communications, Morrison doesn’t seem to have mastered the soundbite (or as recent polling suggestions, people don’t trust what he says). Portions of both Tame and Higgins’ powerful and inspirational speeches were readily shareable and used in templates and captions across the timeline. Higgins’ gave a stinging rebuttal of Morrison’s infamous assertion that it took considering her alleged sexual assault from the perspective of a father to understand its gravity, stating: “I didn’t want his sympathy as a father. I wanted him to use his power as prime minister.”

According to the prime minister, he came to that revelation after his wife Jenny helped him imagine if it was his daughters. The 60 Minutes Australia interview focused heavily on the role ‘Jen’ could play humanising Morrison after leaked texts labelled him a "complete psycho", with ads calling her his "secret weapon". On the internet at least, it seems to have blown up in his face. Before the interview even aired, meme makers had remixed the ukulele footage to hit back at the prime minister’s policies and character, wondering why someone would play an instrument synonymous with Hawaii when his approval rating is almost as low as it was when he went AWOL during the bushfires. After the interview aired, many took issue with Jenny wishing that Tame had shown "manners and respect" after refusing to smile at an Australian of the Year event at the Lodge.
The Monday after the interview aired, the Daily Mail published a photo of Grace Tame with a bong, which many rightly saw as an effort to discredit her. Unfortunately, it backfired, with many users on social media commenting that it merely cemented Tame's 'legend' status (which was bestowed upon her after her 'frosty' meeting with Morrison). Ever savvy on the internet, Tame used the apparent media hit job to further ridicule the prime minister's ukulele moment, saying she was playing the same song Morrison was, but... on an oboe. Rather than avoid responsibility, Tame turned what was intended to be an embarrassing moment into another viral win.

A parody of the 60 Minutes promo remixed with footage referencing the Australian bushfires. The end caption reads 'It's not a race', a reference to Morrison's assertion on COVD-19 vaccinations in March 2021.
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How to watch
Collection
Not in ACMI's collection
Previously on display
18 March 2022
ACMI: Gallery 1
Credits
Collection metadata
ACMI Identifier
Curatorial section
The Story of the Moving Image → Moving Minds → MM-09. Catch of the Day
Object Types
Moving image file/Digital
Materials
Screen recording from @JoshButler's Twitter feed