Privacy Collection Statement – Surveys

About the study

ACMI (the Australian Centre for the Moving Image, ABN 37 375 237 227) regularly conducts visitor research to ensure we are delivering the best experiences we can. We do this through collecting qualitative and quantitative feedback from our visitors via surveys. These surveys ask about visitor experiences at ACMI, including: (1) how the visitor heard about us, (2) why they visited us, (3) what they did with us while on site, (4) what they thought of those activities, (5) their likelihood of returning, and (6) their perceptions of ACMI. We also collect some demographic information to assist us in interpreting the feedback.

Our analysis of this feedback helps us to better understand our visitors, demonstrate our impact, and ensure we are delivering the best possible experience for our visitors.

Participation in visitor research at ACMI is completely optional, and results will only be published in aggregate. Your survey responses will be treated as anonymous and confidential. The privacy collection statement for our visitor research studies is as follows.

Privacy collection statement

ACMI respects the privacy of individuals and complies with the Privacy and Data Protection Act 2014 (Vic), Public Records Act 1973 (Vic), Health Records Act 2001 (Vic), and the Freedom of Information Act 1982 (Cth) in the collection, use, storage, provision of access to, amendment of and disposal of personal information.

This statement details the information that we collect through our visitor research surveys. It details what we do with it, who we disclose it to, and how you can access any personal information we hold about you.

Survey data 

This survey will ask you questions about your experience at ACMI. The questions will include things like (1) how you heard about us, (2) why you visited us, (3) what you did with us while on site, (4) what you thought of those activities, (5) your likelihood of returning, and (6) your perceptions of ACMI. To assist us in interpreting your feedback, we will also collect some demographic information. If you would prefer not to answer these questions, you can always select ‘prefer not to say’.

We collect this data via Survey Monkey, an online survey platform. Survey Monkey data centres are located in the United States, Ireland and Canada. Survey Monkey are compliant with ISO 27001 certification for information security, and the GDPR. Survey Monkey’s Privacy Policy is available here.

Personal information 

At the end of the survey, you will be given the option to go into the draw for the chance to win a prize to say thank you for your participation. If you elect to do so by clicking on the provided link, you will be taken to a separate form hosted on Prospect 2 where you will have the option to enter the draw by providing your email address and name. You will also be provided the opportunity to consent to receive email newsletters from ACMI. The purpose of collecting this information is so that we can enter you into the prize draw and to contact you should you be successful and consent for us to do so.

Prospect 2 data centres are located in Sydney, Australia. Collecting your personal information via Prospect 2 means that we are ensuring this information is kept separately from your survey responses, so your feedback remains anonymous. The Prospect 2 Privacy Policy is available here.

The Prospect 2 form will ask you three questions:

1. Would you like to be entered into the prize draw? Yes/no
2. Would you like to subscribe to ACMI’s newsletter? Yes/no
3. Are you interested in being contacted about future research opportunities? Yes/no

If you indicate that you wish to be entered into the prize draw, we will collect your email address and name. The terms and conditions for the prize draw are available here.

If you indicate you are interested in hearing from ACMI in future, we will collect your email address and name and use these to sign you up to our e-newsletter.

If you indicate that you are interested in participating in future research opportunities, we will collect your email address and name for the purpose of contacting you regarding future research opportunities.

By submitting this form, you are consenting to ACMI’s Privacy Policy and this Privacy Collection Statement.

Please note, entering into the prize draw, electing to hear from ACMI in future, and/or registering to participate in future research opportunities is entirely optional. If you choose not to provide this information, we will be unable to enter you into the prize draw.

When and how will ACMI use, handle, and disclose your personal information? 

We will only use and disclose your personal information for the purpose of conducting our research and in accordance with our Privacy Policy.

We will not use or disclose your personally identifiable information provided for research for the purpose of advertising, promotions, or direct marketing activities unless you agree to receive ACMI’s e-newsletter and/or to participate in future research opportunities.

Accordingly, if you have participated in visitor research at ACMI, you will only hear from us if you were informed of this, or opted in. You can opt-out or unsubscribe at any time by contacting ACMI’s researchers on indigo.holcombejames@acmi.net.au, ACMI’s Privacy Officer on PrivacyOfficer@acmi.net.au or via phone on (03) 8663 2200 or clicking the unsubscribe link provided in the footer of any email newsletters.

Who will we disclose your personal information to? 

We will not disclose any personally identifiable information we collect from you unless we have your express prior consent and will only report the survey information you provide in an aggregate format that will not personally identify you.

We will not disclose any personal information or personally identifiable research information to a third party for a purpose other than conducting our research unless we have your express prior consent or are required to do so by an Australian law or court/tribunal order.

While conducting our research we may rely on third party service providers to host or store the data we collect, who may be located overseas. The names and locations of those suppliers are:

Microsoft, based in the United States

Tableau (SFDC trading as Sales Force), based in Australia

Survey Monkey, based in the United States, Ireland and Canada

Prospect 2, based in Australia

Tessitura, based in Australia

We will also take reasonable steps to ensure any service providers (and their employees and contractors) comply with relevant privacy regulations.

Questions and complaints

If you have any questions about this Privacy Collection Statement or our Privacy Policy, would like to access and/or correct any information that we hold about you, you can contact the ACMI Privacy Officer on PrivacyOfficer@acmi.net.au or via phone on (03) 8663 2200.