Immersive experiences have got our attention.
Melding art and technology, and engaging with multiple senses, the phenomenon of immersive experiences cannot be ignored. So far, their popularity has been driven by commercial operators – and museums are playing catchup.
ACMI’s Head of Experience, Digital & Insights Lucie Paterson; artist and creative director of London-based experiential studio Marshmallow Laser Feast, Ersin Han Ersin; and Ed Rodley Co-Founder & Principal of The Experience Alchemists, discussed the future of immersive experiences in the museum sector, in this unique masterclass recorded on 27 November 2023 at ACMI.
How can we learn from the adjacent fields of videogame and theme park design? What are the implications for collecting and preserving, and for our audience and societal outcomes? How might we develop an ecosystem around this work and a pipeline for talent? Our panel of globally recognised, industry-leading experts discuss these questions and more, including some provocative and possibly controversial home truths.